Privacy Policy

If you sign up for our newsletter, we collect your email address and, if you give it, your first name and the state you picked. We use this only to send you fishing updates and related Merphal emails.

Every email includes an unsubscribe link. You can also ask us to delete your details at any time. We do not sell your email address.

Our newsletter may be run through a third-party email and recommendation service. When that is connected, your signup details are shared with that service so it can deliver emails and, if you choose, recommend other newsletters.

We use two analytics tools to understand which pages are useful and to keep the site working well:

• Lovable visitor analytics (from our hosting platform) records the pages you visit, where you came from, your country, browser, operating system and device type, how long you stay, how fast pages load, errors, and which buttons and links are clicked. It uses no cookies, stores nothing on your device, doesn't keep IP addresses and doesn't identify you. Detailed data is kept for 90 days and daily summaries for a year. Lovable collects this data for us. Lovable's privacy policy explains how it handles it. These details are recorded for every visitor.
• Clicky (getclicky.com) records page visits and similar usage information. Clicky may set cookies or use similar storage in your browser to tell visits apart. See Clicky's privacy policy for details.

Merphal itself does not set advertising cookies. The Clicky analytics script described above may use cookies. You can block or delete cookies in your browser settings; the site will still work.

• Google Fonts — our fonts load from Google's servers, so your browser sends a request (including your IP address) to Google.
• Links to other sites — we link to official state agencies and other sites. Their privacy practices are their own.

Merphal is not directed at children under 13, and we do not knowingly collect their email addresses.

We may update this policy as the site grows. The date at the top shows the latest version. Questions or deletion requests can be sent by replying to any Merphal email.